ICONS BEFORE HUMANS
The showroom is displayed as a welcoming unit. The hall hosts a selection of collector pieces together with Piech’s most iconic items. Hereafter, a majestic eroded and imperfect stone is used as a welcome desk, where your needs can be attended to by a lovely human.
THE AUTOMOTIVE EXPERIENCE,
NOT ONLY IN A CAR
Neutrality, raw materials, masculinity, and elegance were the terms we based our concept on. This showroom is designed to take you to the rawest beauty, exponentially multiplying the value of elegance.

IMPLEMENTATION
It’s for great minutes, minor achievements, and in the middle between.It’s for great minutes, minor achievements, and in the middle between. It’s for great minutes, minor achievements, and in the middle between.It’s for great minutes, minor achievements, and in the middle between.
YES WE ARE, ARTISTS
Pablo Picasso once said, ‘‘art is the elimination of the unnecessary.’’ By neutralizing the environment, the brain activity and focus capacity increase. It is all about balance. We designed this space so creativity together with human connections can both flow and grow stronger.

erfrischend, out of the box, pragmatisch
und zugleich zielführend.
Arber hat unsere Vision sofort verstanden
und konnte anhand seiner Tools seine
Vorschläge direkt visualisieren. Arber hat
dann auch im Bau mit seinen Partner sehr
eng und kooperativ gearbeitet, was
den Bau vereinfacht hat.
Mit Herzblut hat er unser Projekt bis
zum Schluss begleitet,
so dass wir weiter mit
ihm zusammenarbeiten werden.










